--- title: Insights Blog | Branding description: Branding | Sharing expert insights on marketing operations, AI, and business strategy—helping streamline processes, optimize workflows, and scale smarter, not harder. image: https://www.keenelaneco.com/hubfs/KLC%20New%20Logos/Web%20Page%20Logo%20Featured%20Image%20Square%20300x175.png --- [Skip to content](https://www.keenelaneco.com/insights/tag/branding#main-content) [![Keene Lane Co.](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20New%20Logos/KLC%20Horizontal_Blue.png?width=1394&height=248&name=KLC%20Horizontal_Blue.png)](https://www.KeeneLaneCo.com) - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) Open main navigation Close main navigation - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) - [Contact us](https://www.keenelaneco.com/contact) [Contact us](https://www.keenelaneco.com/contact) # KLC Insights Sharing insights and updates for marketing, communications, operations, Artificial Intelligence (AI) and more. [![Rise of Video: How Businesses Win Big Without Big Budgets](https://www.keenelaneco.com/hubfs/Blog%20Content/The%20Rise%20of%20Video/Katy%20Keene_The%20Rise%20of%20Video%20Blog_Web%20Featured%20Image%20300x175px%20(2).jpg)](https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Branding](https://www.keenelaneco.com/insights/tag/branding), [Canva](https://www.keenelaneco.com/insights/tag/canva), [AI](https://www.keenelaneco.com/insights/tag/ai) ## [The Rise of Video: How Businesses Can Win Big Without Big Budgets](https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Sep 15, 2025, 1:41:08 PM Why Video Is No Longer Optional If your business isn’t showing up on video, you’re already behind. R... [Read more](https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) [![](https://www.keenelaneco.com/hubfs/KLC%20Brand%20Voice%20Blog%20Featured%20Image%20300x175px.png)](https://www.keenelaneco.com/insights/use-ai-to-define-your-brand-voice-in-5-minutes-using-content-you-already-have) [Branding](https://www.keenelaneco.com/insights/tag/branding), [Canva](https://www.keenelaneco.com/insights/tag/canva), [AI](https://www.keenelaneco.com/insights/tag/ai) ## [Use AI to Define Your Brand Voice in 5 Minutes Using Content You Already Have](https://www.keenelaneco.com/insights/use-ai-to-define-your-brand-voice-in-5-minutes-using-content-you-already-have) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) May 24, 2025, 6:17:00 AM Most businesses are busy building logos, websites, and campaigns — but they often skip one of the mo... [Read more](https://www.keenelaneco.com/insights/use-ai-to-define-your-brand-voice-in-5-minutes-using-content-you-already-have) [![](https://www.keenelaneco.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20office%20space%20filled%20with%20natural%20light%2c%20showcasing%20a%20sleek%20wooden%20desk%20adorned%20with%20a%20laptop%2c%20a%20notepad%2c%20and%20a%20steaming%20cu-1.jpeg)](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) [Branding](https://www.keenelaneco.com/insights/tag/branding) ## [Best-Kept Secret for Unlocking Business Growth: A Strong Brand Strategy](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Mar 4, 2025, 7:30:00 AM You’ve got the website, the social media accounts, the email list, and the marketing efforts. [Read more](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/The%20Many%20Hats/ManyHats%20300x175.png)](https://www.keenelaneco.com/insights/the-many-hats) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Branding](https://www.keenelaneco.com/insights/tag/branding) ## [The Many Hats of Today’s Professionals: Finding the Right Fit for You](https://www.keenelaneco.com/insights/the-many-hats) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Mar 22, 2024, 8:00:00 AM All images created by KLC with AI As busy professionals, it’s not uncommon to find ourselves wearing... [Read more](https://www.keenelaneco.com/insights/the-many-hats) ## Learn more about our services. Align your marketing processes, integrate tools, increase communication, simplify workflows and empower your teams. [Learn more](https://www.keenelaneco.com/services) [![Keene Lane Co.](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20New%20Logos/KLC%20Horizontal_Blue.png?width=1394&height=248&name=KLC%20Horizontal_Blue.png "Keene Lane Co.")](http://www.KeeneLaneCo.com) 1015 Atlantic Blvd., #412 Atlantic Beach, FL 32233 - [Home](https://www.keenelaneco.com) - [Services](https://www.keenelaneco.com/services) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) - [Disclaimer](https://www.keenelaneco.com/disclaimer) - [Privacy Policy](https://www.keenelaneco.com/privacy-policy) - [Terms of Use](https://www.keenelaneco.com/terms-of-use) --- [Follow us on Facebook](mailto:info@keenelaneco.com) [linkedin-in icon](https://www.linkedin.com/company/keene-lane-co) [Follow us on Facebook](https://www.instagram.com/keenelaneco) [Follow us on Facebook](https://www.facebook.com/keenelaneco) Copyright © 2026, Keene Lane Co