--- title: Insights Blog | Katy Keene (2) description: Katy Keene is the founder and principal consultant of Keene Lane Co., a business operations and project management consulting firm based in Jacksonville, Florida. (2) image: https://www.keenelaneco.com/hubfs/KLC%20New%20Logos/Web%20Page%20Logo%20Featured%20Image%20Square%20300x175.png --- [Skip to content](https://www.keenelaneco.com/insights/author/katy-keene/page/2#main-content) [![Keene Lane Co.](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20New%20Logos/KLC%20Horizontal_Blue.png?width=1394&height=248&name=KLC%20Horizontal_Blue.png)](https://www.KeeneLaneCo.com) - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) Open main navigation Close main navigation - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) - [Contact us](https://www.keenelaneco.com/contact) [Contact us](https://www.keenelaneco.com/contact) # KLC Insights Sharing insights and updates for marketing, communications, operations, Artificial Intelligence (AI) and more. [![](https://www.keenelaneco.com/hubfs/Blog%20Content/10%20AI-Powered%20Business%20Tools/KLC%20AI%20Biz%20Tools%20300x175(1).png)](https://www.keenelaneco.com/insights/10-ai-features-within-the-business-tools-you-already-use) [AI](https://www.keenelaneco.com/insights/tag/ai) ## [10 AI Features within the Business Tools You Already Use](https://www.keenelaneco.com/insights/10-ai-features-within-the-business-tools-you-already-use) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Jan 27, 2025, 3:09:45 PM Artificial Intelligence (AI) is no longer a futuristic concept; it's a present-day reality transform... [Read more](https://www.keenelaneco.com/insights/10-ai-features-within-the-business-tools-you-already-use) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/10%20Reasons%20Canva/Canva%20300x175.png)](https://www.keenelaneco.com/insights/top-10-reasons-canva-for-teams-visual-communication) [Tech](https://www.keenelaneco.com/insights/tag/tech), [Process](https://www.keenelaneco.com/insights/tag/process) ## [Top 10 Reasons We Love Canva for Teams Visual Communication](https://www.keenelaneco.com/insights/top-10-reasons-canva-for-teams-visual-communication) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Jul 23, 2024, 6:47:56 AM In today's fast-paced digital world, visual communication is essential for any business. At Keene La... [Read more](https://www.keenelaneco.com/insights/top-10-reasons-canva-for-teams-visual-communication) [![HubSpot for Nonprofits_Keene Lane Co](https://www.keenelaneco.com/hubfs/Blog%20Content/Marketing%20Operations%20(Ops)/HubSpot%20nonprofits%20300x175.png)](https://www.keenelaneco.com/insights/top-10-reasons-hubspot-for-nonprofits) [Tech](https://www.keenelaneco.com/insights/tag/tech), [Process](https://www.keenelaneco.com/insights/tag/process) ## [Top 10 Reasons We Love HubSpot for Nonprofits](https://www.keenelaneco.com/insights/top-10-reasons-hubspot-for-nonprofits) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Jun 11, 2024, 8:26:00 AM At Keene Lane Co., we’ve had the pleasure of working with numerous nonprofit organizations. One tool... [Read more](https://www.keenelaneco.com/insights/top-10-reasons-hubspot-for-nonprofits) [![KLC Marketing Operations: People, Process and Technology](https://www.keenelaneco.com/hubfs/Blog%20Content/Marketing%20Operations%20(Ops)/Marketing%20Ops%20Blog%20Featured%20Image.png)](https://www.keenelaneco.com/insights/marketing-operations) [Marketing](https://www.keenelaneco.com/insights/tag/marketing) ## [Marketing Operations: People, Processes, and Technology](https://www.keenelaneco.com/insights/marketing-operations) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) May 6, 2024, 12:42:35 PM All images created by KLC with AI Marketing operations serves as the strategic backbone that can sig... [Read more](https://www.keenelaneco.com/insights/marketing-operations) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/The%20Many%20Hats/ManyHats%20300x175.png)](https://www.keenelaneco.com/insights/the-many-hats) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Branding](https://www.keenelaneco.com/insights/tag/branding) ## [The Many Hats of Today’s Professionals: Finding the Right Fit for You](https://www.keenelaneco.com/insights/the-many-hats) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Mar 22, 2024, 8:00:00 AM All images created by KLC with AI As busy professionals, it’s not uncommon to find ourselves wearing... [Read more](https://www.keenelaneco.com/insights/the-many-hats) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/Nonprofit%20Lead%20Gen%20Freebies/LeadGenerationNonprofits_FeaturedImage.png)](https://www.keenelaneco.com/insights/nonprofit-unlocking-potential-through-innovative-lead-generation) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Consulting Intensive](https://www.keenelaneco.com/insights/tag/consulting-intensive) ## [Empowering Nonprofits: Unlocking Potential Through Innovative Lead Generation](https://www.keenelaneco.com/insights/nonprofit-unlocking-potential-through-innovative-lead-generation) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Feb 23, 2024, 2:34:02 PM [Read more](https://www.keenelaneco.com/insights/nonprofit-unlocking-potential-through-innovative-lead-generation) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/For-profit%20Audience%20Segmentation/Megaphone%20for-profits1%20300x175.png)](https://www.keenelaneco.com/insights/audience-segmentation) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Consulting Intensive](https://www.keenelaneco.com/insights/tag/consulting-intensive) ## [Audience Segmentation: Ignite Action with Laser-Focused Messaging](https://www.keenelaneco.com/insights/audience-segmentation) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Jan 29, 2024, 2:58:25 PM Some images in this article were created with AI. Is Your Marketing Missing Its Target? Stop Shoutin... [Read more](https://www.keenelaneco.com/insights/audience-segmentation) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/Nonprofit%20Audience%20Segmentation/Megaphone%20nonprofits1%20300x175.png)](https://www.keenelaneco.com/insights/nonprofit-audience-segmentation) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Nonprofit](https://www.keenelaneco.com/insights/tag/nonprofit), [Consulting Intensive](https://www.keenelaneco.com/insights/tag/consulting-intensive) ## [Nonprofit Audience Segmentation: Craft Messages that Ignite Action](https://www.keenelaneco.com/insights/nonprofit-audience-segmentation) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Jan 9, 2024, 7:06:41 PM Ever feel like your message is getting lost in the void? It's time to stop shouting and start listen... [Read more](https://www.keenelaneco.com/insights/nonprofit-audience-segmentation) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/Nonprofits%20and%20Software%20Solutions%20Explained/Blog%20social%20media%20image%20Nonprofits%20%26%20Software%20300x175.png)](https://www.keenelaneco.com/insights/nonprofits-and-software-solutions-explained) [HubSpot](https://www.keenelaneco.com/insights/tag/hubspot), [CRM](https://www.keenelaneco.com/insights/tag/crm), [Business Operations](https://www.keenelaneco.com/insights/tag/business-operations), [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Sales](https://www.keenelaneco.com/insights/tag/sales), [Process Alignment](https://www.keenelaneco.com/insights/tag/process-alignment), [Software Integration](https://www.keenelaneco.com/insights/tag/software-integration), [CMS](https://www.keenelaneco.com/insights/tag/cms), [Operations](https://www.keenelaneco.com/insights/tag/operations), [Nonprofit](https://www.keenelaneco.com/insights/tag/nonprofit), [Customer Service](https://www.keenelaneco.com/insights/tag/customer-service) ## [Nonprofits and Software Solutions Explained](https://www.keenelaneco.com/insights/nonprofits-and-software-solutions-explained) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Jan 9, 2024, 7:03:55 PM Nonprofits Nonprofits are a vital part of our community and are fundamental in helping shape more eq... [Read more](https://www.keenelaneco.com/insights/nonprofits-and-software-solutions-explained) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/CRM1%20300x175.png)](https://www.keenelaneco.com/insights/10-questions-to-help-you-consider-when-crm-software-is-right-for-your-business) [HubSpot](https://www.keenelaneco.com/insights/tag/hubspot), [CRM](https://www.keenelaneco.com/insights/tag/crm), [Business Operations](https://www.keenelaneco.com/insights/tag/business-operations) ## [12 Questions when considering CRM software for your business](https://www.keenelaneco.com/insights/10-questions-to-help-you-consider-when-crm-software-is-right-for-your-business) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Dec 3, 2021, 5:01:52 PM Considering Customer Relationship Management (CRM) software for your business? Here's a list of ques... [Read more](https://www.keenelaneco.com/insights/10-questions-to-help-you-consider-when-crm-software-is-right-for-your-business) [First](https://www.keenelaneco.com/insights/author/katy-keene) [Prev](https://www.keenelaneco.com/insights/author/katy-keene) [1](https://www.keenelaneco.com/insights/author/katy-keene) [2](https://www.keenelaneco.com/insights/author/katy-keene/page/2) Next Last ## Learn more about our services. Align your marketing processes, integrate tools, increase communication, simplify workflows and empower your teams. 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