--- title: Insights Blog description: Sharing expert insights on marketing operations, AI, and business strategy—helping streamline processes, optimize workflows, and scale smarter, not harder. image: https://www.keenelaneco.com/hubfs/KLC%20New%20Logos/Web%20Page%20Logo%20Featured%20Image%20Square%20300x175.png --- [Skip to content](https://www.keenelaneco.com/insights/page/1#main-content) [![Keene Lane Co.](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20New%20Logos/KLC%20Horizontal_Blue.png?width=1394&height=248&name=KLC%20Horizontal_Blue.png)](https://www.KeeneLaneCo.com) - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) Open main navigation Close main navigation - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) - [Contact us](https://www.keenelaneco.com/contact) [Contact us](https://www.keenelaneco.com/contact) # KLC Insights Sharing insights and updates for marketing, communications, operations, Artificial Intelligence (AI) and more. [![Marketing gets clients. A life cycle keeps them.](https://www.keenelaneco.com/hubfs/Blog%20Content/Marketing%20and%20Client%20Lifecycle/KLC_Marketing%20and%20Client%20Lifecycle_Web%20Featured%20Image%20300x175px.png)](https://www.keenelaneco.com/insights/why-marketing-alone-wont-keep-clients-and-what-a-customer-life-cycle-can-do-instead) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Operations](https://www.keenelaneco.com/insights/tag/operations), [Customer Service](https://www.keenelaneco.com/insights/tag/customer-service), [AI](https://www.keenelaneco.com/insights/tag/ai) ## [Why Marketing Alone Won’t Keep Clients—And What a Customer Life Cycle Can Do Instead](https://www.keenelaneco.com/insights/why-marketing-alone-wont-keep-clients-and-what-a-customer-life-cycle-can-do-instead) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Oct 2, 2025, 1:27:31 PM Many startups and small businesses put enormous energy into getting customers but very little into k... [Read more](https://www.keenelaneco.com/insights/why-marketing-alone-wont-keep-clients-and-what-a-customer-life-cycle-can-do-instead) [![Rise of Video: How Businesses Win Big Without Big Budgets](https://www.keenelaneco.com/hubfs/Blog%20Content/The%20Rise%20of%20Video/Katy%20Keene_The%20Rise%20of%20Video%20Blog_Web%20Featured%20Image%20300x175px%20(2).jpg)](https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Branding](https://www.keenelaneco.com/insights/tag/branding), [Canva](https://www.keenelaneco.com/insights/tag/canva), [AI](https://www.keenelaneco.com/insights/tag/ai) ## [The Rise of Video: How Businesses Can Win Big Without Big Budgets](https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Sep 15, 2025, 1:41:08 PM Why Video Is No Longer Optional If your business isn’t showing up on video, you’re already behind. R... [Read more](https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/7%20Signs%20It%E2%80%99s%20Time%20to%20Hire%20a%20Fractional%20CMO/7%20Signs%20for%20FCMO_KLC_Image%20for%20blog%20(2).png)](https://www.keenelaneco.com/insights/7-signs-its-time-to-hire-a-fractional-cmo) [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Operations](https://www.keenelaneco.com/insights/tag/operations), [AI](https://www.keenelaneco.com/insights/tag/ai) ## [7 Signs It’s Time to Hire a Fractional CMO](https://www.keenelaneco.com/insights/7-signs-its-time-to-hire-a-fractional-cmo) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Sep 9, 2025, 10:09:48 AM Why a Fractional CMO with Marketing Operations Expertise Is the Ally Your Growing Business Needs [Read more](https://www.keenelaneco.com/insights/7-signs-its-time-to-hire-a-fractional-cmo) [![](https://www.keenelaneco.com/hubfs/KLC%20Brand%20Voice%20Blog%20Featured%20Image%20300x175px.png)](https://www.keenelaneco.com/insights/use-ai-to-define-your-brand-voice-in-5-minutes-using-content-you-already-have) [Branding](https://www.keenelaneco.com/insights/tag/branding), [Canva](https://www.keenelaneco.com/insights/tag/canva), [AI](https://www.keenelaneco.com/insights/tag/ai) ## [Use AI to Define Your Brand Voice in 5 Minutes Using Content You Already Have](https://www.keenelaneco.com/insights/use-ai-to-define-your-brand-voice-in-5-minutes-using-content-you-already-have) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) May 24, 2025, 6:17:00 AM Most businesses are busy building logos, websites, and campaigns — but they often skip one of the mo... [Read more](https://www.keenelaneco.com/insights/use-ai-to-define-your-brand-voice-in-5-minutes-using-content-you-already-have) [![](https://www.keenelaneco.com/hubfs/Blog%20Content/Why%20Marketing%20Operations%20Is%20the%20New%20Growth%20Engine%20for%20SMBs%20and%20Startups/KLC%20MOps%20is%20the%20New%20Growth%20Engine%20300x175px.png)](https://www.keenelaneco.com/insights/why-marketing-operations-is-the-new-growth-engine-for-smbs-and-startups) [MOps](https://www.keenelaneco.com/insights/tag/mops) ## [Why Marketing Operations Is the New Growth Engine for SMBs and Startups](https://www.keenelaneco.com/insights/why-marketing-operations-is-the-new-growth-engine-for-smbs-and-startups) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) May 20, 2025, 7:45:00 AM Marketing Operations has evolved from a background function to a strategic powerhouse, especially fo... [Read more](https://www.keenelaneco.com/insights/why-marketing-operations-is-the-new-growth-engine-for-smbs-and-startups) [![Katy Keene, Founder of Keene Lane Co, Canva Agency Partner](https://www.keenelaneco.com/hubfs/Katy%20Keene%20Canva%20Teams%20and%20Enterprise_LinkedIn%20Article%20header%20300x175.png)](https://www.keenelaneco.com/insights/still-feeling-disorganized-with-canva-youre-not-alone-heres-the-fix) [Canva](https://www.keenelaneco.com/insights/tag/canva) ## [Still Feeling Disorganized with Canva? You’re Not Alone (Here’s the Fix)](https://www.keenelaneco.com/insights/still-feeling-disorganized-with-canva-youre-not-alone-heres-the-fix) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Apr 4, 2025, 7:30:00 AM You’ve got Canva Teams or Enterprise. Your team is using it. Even with the tool in place, the workfl... 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[Read more](https://www.keenelaneco.com/insights/the-missing-piece-in-your-ai-strategy-marketing-operations-alignment) [![](https://www.keenelaneco.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20office%20space%20filled%20with%20natural%20light%2c%20showcasing%20a%20sleek%20wooden%20desk%20adorned%20with%20a%20laptop%2c%20a%20notepad%2c%20and%20a%20steaming%20cu-1.jpeg)](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) [Branding](https://www.keenelaneco.com/insights/tag/branding) ## [Best-Kept Secret for Unlocking Business Growth: A Strong Brand Strategy](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Mar 4, 2025, 7:30:00 AM You’ve got the website, the social media accounts, the email list, and the marketing efforts. [Read more](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) [![](https://www.keenelaneco.com/hubfs/AI-Generated%20Media/Images/email%20envelop%20going%20across%20the%20screen%20with%20a%20light%20at%20the%20end%20showing%20delivered.jpeg)](https://www.keenelaneco.com/insights/why-your-emails-are-going-to-spam-and-how-to-fix-it) [Marketing](https://www.keenelaneco.com/insights/tag/marketing) ## [Why Your Emails Are Going to Spam (and How to Fix It)](https://www.keenelaneco.com/insights/why-your-emails-are-going-to-spam-and-how-to-fix-it) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Feb 24, 2025, 3:26:50 PM Ensuring your emails reach your audience's inbox is crucial for effective communication and marketin... 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