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Straightaway Tire & Auto Case Study

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 From Fragmented Multi-Brand Management to a Scalable Canva Enterprise System 

Client: Straightaway Tire & Auto
Industry: Automotive
Project Type: Canva Enterprise Implementation, Multi-brand Development, Workflow Alignment, Template Development, Team Enablement

Overview

Straightaway Tire & Auto is a rapidly growing automotive repair acquisition company focused on empowering local brands while preserving their unique identity. As their portfolio expanded, so did the complexity of managing marketing assets, brand consistency, and collaboration across teams.

To support their growth, they partnered with Keene Lane Co. to design and implement a scalable Canva Enterprise system that would unify their marketing operations and set the foundation for long-term efficiency.

The Challenge

As Straightaway continued acquiring and onboarding new brands, their marketing operations began to feel increasingly fragmented.

Each brand team operated slightly differently, with varying approaches to:

  • Asset storage and organization
  • Design creation and template usage
  • Collaboration across teams and leadership

This created challenges such as:

  • Inconsistent branding across locations
  • Difficulty managing and locating assets
  • Inefficient workflows for creating marketing materials
  • Lack of a standardized process for onboarding new brands

At a leadership level, there was a clear need for:

  • A repeatable system for onboarding new brands
  • Better visibility and collaboration across teams
  • A more efficient way to scale marketing efforts without increasing complexity

The Approach

Rather than simply introducing a new tool, the focus was on building a complete marketing operations system within Canva Enterprise—one that aligned people, processes, and technology.

The approach included:

1. Building the Foundation

  • Development of structured brand kits for all six brands
  • Creation of a centralized asset and folder system
  • Establishment of naming conventions for consistency and scalability

2. Creating a Scalable Template System

  • Design and development of foundational templates across key marketing assets
  • Conversion into brand-specific versions for each location
  • Alignment of templates with real-world marketing needs and use cases

3. Aligning Workflows

  • Review of marketing plans and content needs
  • Recommendations for improving workflows and collaboration
  • Structuring Canva to support both individual brand teams and corporate oversight

4. Supporting Adoption

As the project evolved, the focus expanded beyond implementation to ensure successful adoption across the team.

  • Individual discovery sessions with each marketing manager
  • Guided migration of existing designs into the new system
  • Live, customized training sessions based on real workflows
  • A Canva Enterprise orientation to ensure team-wide confidence using the platform

The KLC Solution

By the end of the project, Straightaway had a fully implemented and customized Canva Enterprise system designed to support both their current operations and future growth.

The solution included:

  • Six fully developed brand kits with aligned assets and guidelines
  • A standardized template system tailored to real marketing use cases
  • A centralized and scalable folder structure for asset organization
  • A clear process for migrating and managing legacy designs
  • A repeatable onboarding framework for new brands and team members
  • Live training and guidance to ensure team adoption and confidence
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The Results

While the system will continue to deliver value over time, the immediate impact was clear:

1. A Scalable Foundation for Growth

Straightaway now has a structured system in place to onboard new brands more efficiently, without starting from scratch each time.

2. Improved Team Alignment

Marketing managers across different locations are now working within a consistent system, making collaboration and asset sharing significantly easier.

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3. More Efficient Content Creation

With templates, brand kits, and clear organization in place, teams can create marketing materials faster and with greater consistency.

4. Increased Visibility & Control

Leadership now has better oversight into how marketing assets are created, stored, and used across brands.

5. Stronger Long-Term Marketing Operations

Instead of relying on ad hoc processes, the team now operates within a system designed to scale with the business.

Key Takeaways

This project highlights an important truth:

Implementing a tool isn’t enough, teams need a system that supports how they actually work.

By aligning people, processes, and technology, Straightaway now has:

  • A more efficient way to manage marketing across multiple brands in Canva
  • A repeatable process for onboarding new brands and supporting marketing teams
  • A scalable foundation that supports continued growth
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Conclusion

As Straightaway continues to grow its portfolio, its marketing operations are no longer a bottleneck, they’re a strategic advantage.

With the right systems, structure, and support in place, their team is equipped to move faster, stay aligned, and scale confidently.

If your organization is managing multiple brands or struggling with fragmented marketing systems, this is exactly where the right operational strategy can make all the difference.

 Ready to build a marketing system that actually works for your team? Book an interest call today!

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