--- title: "The Rise of Video: How Businesses Can Win Big Without Big Budgets" description: Discover why video boosts awareness, engagement, and revenue—and how Canva with AI makes it simple without a big budget. image: https://www.keenelaneco.com/hubfs/Blog%20Content/The%20Rise%20of%20Video/Katy%20Keene_The%20Rise%20of%20Video%20Blog_Web%20Featured%20Image%20300x175px%20(2).jpg --- [Skip to content](https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets#main-content) [![Keene Lane Co.](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20New%20Logos/KLC%20Horizontal_Blue.png?width=1394&height=248&name=KLC%20Horizontal_Blue.png)](https://www.KeeneLaneCo.com) - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) Open main navigation Close main navigation - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) - [Contact us](https://www.keenelaneco.com/contact) [Contact us](https://www.keenelaneco.com/contact) Sep 15, 2025, 1:41:08 PM # The Rise of Video: How Businesses Can Win Big Without Big Budgets ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Share: [Share this page via email](mailto:?body=https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) [Share this page on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) [Share this page on Facebook](http://www.facebook.com/share.php?u=https://www.keenelaneco.com/insights/the-rise-of-video-how-businesses-can-win-big-without-big-budgets) The Rise of Video: How Businesses Can Win Big Without Big Budgets 7:07 ## Why Video Is No Longer Optional![Katy Keene_The Rise of Video_ Blog Image (1)](https://www.keenelaneco.com/hs-fs/hubfs/Blog%20Content/The%20Rise%20of%20Video/Katy%20Keene_The%20Rise%20of%20Video_%20Blog%20Image%20(1).png?width=282&height=282&name=Katy%20Keene_The%20Rise%20of%20Video_%20Blog%20Image%20(1).png) If your business isn’t showing up on video, you’re already behind. Research shows that **96% of marketers say video increases brand awareness** and **89% of businesses are using video as part of their marketing strategy** ([Wyzowl 2025](https://wyzowl.com/video-marketing-statistics)). On LinkedIn, video posts drive **5x more interactions** and are 20x more likely to be shared than text or static image posts ([Vidico](https://vidico.com/news/linkedin-video-statistics)). Video is no longer a “nice to have.” It’s the tool that ensures your business is seen, remembered, and chosen. At Keene Lane Co. (KLC), we help businesses bridge the gap between strategy and execution. And right now, video is the execution channel that separates stagnant brands from growing ones. ##### Why Video Has Become Essential Video drives what every business leader cares about most: **awareness, leads, and revenue.** - **Brand Awareness:** Research shows that people remember **74% more information** when it’s presented creatively ([Canva State of Visual Communication](https://www.canva.com/visual-communications-report)). That means your brand message sticks better with creative content, like video.  - **Engagement:** Audiences are wired to consume video. Wistia reports that videos in galleries and on blogs and landing pages see engagement rates above **40% on average**, far outperforming text-only content ([Wistia 2025 Report](https://wistia.com/learn/marketing/video-marketing-statistics)). - **Lead Generation & Sales:** Wyzowl shares that **49% of video marketers** quantify ROI through leads/clicks and **88% of video marketers** say video has helped them generate leads for sales. Video doesn’t just entertain, it persuades ([Wyzowl 2025](https://wyzowl.com/video-marketing-statistics)).  - **Training & Education:** Video isn’t just external-facing. Internally, it can be used for onboarding, process alignment, and educating departments or stakeholders. Externally, it helps customers and community members better understand your products or services. Simply put: video is the bridge between being seen and being chosen. --- ##### Video Outperforms Static Content The numbers don’t lie. Static content is getting lost in the scroll, while video commands attention: - **20x more shares** on LinkedIn compared to text posts ([Vidico](https://vidico.com/news/linkedin-video-statistics)). - **5x more engagement** overall across social platforms ([Vidico](https://vidico.com/news/linkedin-video-statistics)). - **Higher dwell time:** Websites are the go-to places to include videos with video and keep users on-page longer, giving your brand more time to connect and convert ([Wistia 2025 Report](https://wistia.com/learn/marketing/video-marketing-statistics)). And thanks to Canva’s *State of Visual Communication Report*, we know that **84% of professionals say poor visuals cause confusion and delays** ([Canva Report](https://www.canva.com/visual-communications-report)). Visual clarity matters, and video is one of the clearest ways to communicate your message. --- ##### What Types of Video Win for Businesses Not all videos are created equal. Here’s where to focus: - **Short-Form (under 2 minutes):** Great for awareness and reach. Perfect for social platforms like LinkedIn, Instagram, and YouTube Shorts ([Wyzowl 2025](https://wyzowl.com/video-marketing-statistics)). - **Thought Leadership Clips:** Build credibility by sharing expert insights or behind-the-scenes perspectives from your leadership team. - **Testimonials & Case Studies:** Humanize your brand and validate your results with real client stories. - **Explainer Videos:** Quick demos or tutorials help prospects and customers understand your solution faster, leading to quicker sales cycles. The key: align each type of video with your **brand strategy** and **content strategy** so it feels consistent, not random. --- ##### Overcoming the “Big Budget Myth” Here’s the good news: you don’t need Hollywood-level budgets to create effective video. The myth that video requires a production team and studio is outdated. - **AI & Accessibility:** A staggering **86% of advertisers** are already using or planning to use AI for video creation ([IAB 2025 Report](https://www.tvtechnology.com/news/nearly-90-percent-of-advertisers-will-use-gen-ai-to-build-video-ads-according-to-iab)). Why? Because it saves time and money. - **Canva + AI Tools:** Canva brings enterprise-level resources to businesses of any size. Features like **Magic Media, AI video creation, automatic captions, video recording, background remover, and Brand Kit templates** mean you can produce professional, branded videos in minutes ([Canva Video Features](https://www.canva.com/video-editor/)). - **Consistency Without Complexity:** Canva’s resize and template tools let you adapt one video for multiple platforms without recreating content from scratch. The rise of AI means creating video is easier, faster, and more affordable than ever before. And with Canva, you already have the tools at your fingertips. 👉 Curious how this looks in action? [Learn how we help businesses leverage Canva](https://www.keenelaneco.com/canva) or sign up for the [Canva Video Workshop](https://www.keenelaneco.com/canva-video-workshop-registration). --- ##### Embedding Video Into Your Strategy![Katy Keene_The Rise of Video_ Blog Image (2)](https://www.keenelaneco.com/hs-fs/hubfs/Blog%20Content/The%20Rise%20of%20Video/Katy%20Keene_The%20Rise%20of%20Video_%20Blog%20Image%20(2).png?width=250&height=313&name=Katy%20Keene_The%20Rise%20of%20Video_%20Blog%20Image%20(2).png) Video works best when it’s not a one-off, but a **strategic asset** aligned with your broader marketing. - **Content Strategy:** Repurpose a single 60-second explainer into a LinkedIn post, blog embed, email snippet, and Instagram Reel. - **Brand Strategy:** Ensure your tone, visuals, and message align with your core brand values. Video is a brand amplifier. - **Marketing Strategy:** Define outcomes. Is the goal awareness, lead generation, or direct conversions? Let your strategy guide your video calls-to-action. When your video aligns across strategies, it adds clarity and impact. --- ### What’s Next Video is the most powerful communication tool available to businesses today. It boosts awareness, drives engagement, generates leads, and accelerates revenue—all while strengthening internal communication and training. But knowing video is important isn’t enough. You need to know how to create and implement it strategically. Here’s how KLC can help you take the next step: - **Schedule a Call:** [keenelaneco.com/interest-call](https://www.keenelaneco.com/meetings/keenelaneco/interestcall) to talk about how video fits into your marketing and brand strategy. - **Learn about our Canva services: [keenelaneco.com/canva](https://www.keenelaneco.com/canva) **and how we can help you amplify your business. - **Join the Canva video training: [www.keenelaneco.com/canva-video-workshop-registration](https://www.keenelaneco.com/canva-video-workshop-registration) **to learn how to create strategic, standout video content in Canva. --- #### Internal Resources You Might Also Like - [Top 10 Reasons We Love Canva for Teams Visual Communication](https://www.keenelaneco.com/insights/top-10-reasons-canva-for-teams-visual-communication) - [Marketing Operations Quiz](https://www.keenelaneco.com/mops-quiz)- Identify if your operations are running smoothly and get expert tips, in just 2min! - [Still Feeling Disorganized with Canva? You’re Not Alone (Here’s the Fix)](https://www.keenelaneco.com/insights/still-feeling-disorganized-with-canva-youre-not-alone-heres-the-fix) - [7 Signs It's Time to Hire a Fractional CMO](https://www.keenelaneco.com/insights/7-signs-its-time-to-hire-a-fractional-cmo) --- #### Final Thought The rise of video is undeniable, but the real opportunity lies in how strategically you use it. Don’t let budgets or overwhelm stop you. With the right tools and the right strategy, your business can win big. ### [![Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/The%20Creative%20Edge%20web%20page/Katy%20Keene.jpg?width=408&height=408&name=Katy%20Keene.jpg)](https://www.keenelaneco.com/meetings/keenelaneco/interestcall) Let's Connect: - [**Book an interest call here**](https://www.keenelaneco.com/interest-call) and let’s talk about your goals, your challenges, and the opportunities we can unlock together. - **Canva Agency Partner** — helping teams stay on brand and scale content creation. - **HubSpot Solutions Partner** — optimizing CRM systems and marketing automation for growth. - **Global Advisory Council Member of SHE IS AI** — leading conversations on responsible, human-led AI. Hope to hear from you soon! *Katy Keene* Founder & Principal Consultant Keene Lane Co [Marketing](https://www.keenelaneco.com/insights/tag/marketing), [Branding](https://www.keenelaneco.com/insights/tag/branding), [Canva](https://www.keenelaneco.com/insights/tag/canva), [AI](https://www.keenelaneco.com/insights/tag/ai) ## Related posts [![](https://www.keenelaneco.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20office%20space%20filled%20with%20natural%20light%2c%20showcasing%20a%20sleek%20wooden%20desk%20adorned%20with%20a%20laptop%2c%20a%20notepad%2c%20and%20a%20steaming%20cu-1.jpeg?height=200&name=The%20image%20features%20a%20modern%20office%20space%20filled%20with%20natural%20light%2c%20showcasing%20a%20sleek%20wooden%20desk%20adorned%20with%20a%20laptop%2c%20a%20notepad%2c%20and%20a%20steaming%20cu-1.jpeg)](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) [Branding](https://www.keenelaneco.com/insights/tag/branding) ## [Best-Kept Secret for Unlocking Business Growth: A Strong Brand Strategy](https://www.keenelaneco.com/insights/best-kept-secret-for-unlocking-business-growth-a-strong-brand-strategy) ![Picture of Katy Keene](https://www.keenelaneco.com/hs-fs/hubfs/Katy%20Professional%20Headshot%20(2)jpg.jpg?width=50&name=Katy%20Professional%20Headshot%20(2)jpg.jpg) [Katy Keene](https://www.keenelaneco.com/insights/author/katy-keene) Mar 4, 2025, 7:30:00 AM You’ve got the website, the social media accounts, the email list, and the marketing efforts. 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