Services that Empower Growth
Empowering organizations and their teams with effective marketing by aligning people, processes, and technology—strengthening brands, enhancing efficiency, and driving revenue growth.
Keene Lane Co Services
Services that meet you where you are, optimizing your marketing operations today while strategically planning for tomorrow.
We help bridge the gap between strategy and success by aligning people, processes, and technology to boost productivity, efficiency, and long-term growth.
Consulting Intensive
Feeling stuck on a marketing project? Whether you need AI implementation, Canva training, brand strategy support, or a roadmap for execution, our Consulting Intensive is designed to provide clarity and direction. In just one session, you’ll walk away with a better understanding of your next steps, knowledge of what to prioritize, and thought partnership to ensure your project moves forward with confidence. If you're looking for strategic guidance tailored to your unique needs, this intensive session is for you.
Brand Strategy
A strong brand strategy is the foundation for effective marketing and communication. If your brand lacks clarity or consistency, our Brand Strategy service is a cost-effective, essential solution to establish a clear, compelling identity. We analyze key elements—including your mission, values, and target audience—to craft a strategy that differentiates your brand, strengthens messaging, and ensures alignment across all marketing efforts. Designed for small businesses, nonprofits, and service-based organizations, this framework empowers you to move forward with confidence—without the guesswork.
Marketing Tech Setup
The right marketing tools can make or break your efficiency. We help you set up and optimize essential marketing technology, including Canva, HubSpot, ChatGPT and Artificial Intelligence (AI), along with the core tools you need for email marketing, CRM, project management, social media management, and AI-powered automation. Whether you need to streamline your workflows or ensure seamless tool integration, we’ll configure your systems for success. Need ongoing support? We also offer retainers for continued optimization and strategic implementation.
Marketing Operations Strategy
A clear, efficient marketing operation is the foundation for long-term success. Our Marketing Operations Strategy service is designed to help you align your people, processes, and technology for streamlined execution. We conduct a workflow audit, assess your marketing tools, and develop a customized strategy to optimize your marketing operations. Whether you're looking for a one-time strategic roadmap or ongoing advisory support, we help you implement scalable, efficient systems that drive results.
Corporate & Group Training
Empower your team with expert-led marketing training, customized to your business needs. Our sessions cover AI-powered marketing, Canva training, automation strategies, workflow optimization, and other key marketing operations topics. Learn how to integrate AI into your existing tech stack, streamline processes, and leverage the latest marketing tools to drive efficiency. Available in virtual and in-person formats, these trainings are designed to equip your team with practical skills they can implement immediately.
Fractional CMO Services
Need experienced marketing leadership—without the full-time commitment? Our Fractional CMO Services provide high-level strategic direction to help you scale, optimize, and align your marketing efforts. Whether you're filling in for a temporary leadership gap, setting up a structured marketing foundation, or preparing for a leadership transition, we ensure your marketing team is equipped for success. From team alignment to strategic execution, we bring the expertise and leadership needed to drive sustainable growth.
Schedule a free call to discuss our services and how we can assist you.
Featured Partnerships & Affiliations
.png?width=200&height=200&name=Canva%20Agency%20Partner%20logo%20design%201080x1080%20(1).png) |
 |
 |
→Take the Marketing Operations Quiz to discover where you stand in operational efficiency and get free tips on how to improve.←
What Our Clients Are Saying
"Our partnership with Keene Lane Co. (KLC) for marketing support has been revolutionary for our organization. The KLC team's approach to branding and process alignment has elevated our organization's presence, enabling us to communicate our values more effectively and connect with our community on a deeper level. Their HubSpot support streamlined our processes and improved our outreach strategies and was leveraged for our new website. They kept us organized and on-task, which made it easy to keep marketing and communications integrated into all facets of our work and front of mind."
"A leader of people and process. Katy took several floundering processes and re-engineered them into award-winning programs. Some of these changes were responsible, in-part, for millions of dollars in savings for the organization. There was never a need to be concerned with the areas under her purview. She was seen as a great motivator and a workforce multiplier."
“Katy's hands-on expertise delivers on creating tailored processes to help grow and sustain business performance. Katy introduced me to tools and solutions that helped to scale my company's operations allowing me to work smarter instead of harder until my business was acquired. I highly recommend working with Katy and I plan to utilize her services again with my next venture to ensure success!”
Are you a nonprofit interested in HubSpot?
If so, qualified nonprofits save 40% on the HubSpot platform to easily help organizations manage contact relationships (CRM), receive donations, scale marketing and communications, simplify reporting and engage donors-all in one place.
Frequently Asked Questions
What is Marketing Operations?
Marketing Operations (MOps) is the strategic foundation that integrates people, processes, and technology to empower organizations to execute marketing strategies. By optimizing workflows, enabling data-driven decisions, and aligning efforts across teams, MOps maximizes efficiency, drives measurable impact, and ensures scalable success.
What is Canva?
Canva is an online graphic design and visual communication tool used to create marketing material and content (i.e. social media posts, presentations, posters, videos, fliers and more). Organizations can incorporate their branding and create templates so content created by their teams says consistent and on brand.
Learn more about our Canva setup service.
What is HubSpot?
The HubSpot platform is a full suite of software built to power your business and it's growth, while focusing on an inbound methodology that supports business marketing, sales, services and operations all in one place.
Why is marketing important for nonprofits?
Incorporating branded marketing resources is essential for nonprofits, as it enhances visual communication, builds trust, recognition, and fosters long-term support. Effective marketing and communication create the foundation for nonprofits to connect with potential donors, convey their mission, and build lasting relationships, ultimately increasing donations and support for their cause.
How can I learn more about your services?
Schedule a free interest call by going to keenelaneco.com/interestcall