Services
Support for marketing process alignment, software implementation and integration for your business, through consulting services and HubSpot services.
Marketing operations audit
What: Marketing operations is an overarching term that describes the people, processes, and technology that power a business’s overall marketing strategy and increase chances of success.
How: We can implement an audit process to evaluate the operational activities to help identify opportunities for optimization, allowing you to be intentional about your operations efficiency and effectiveness.
Process development
What: Business processes are activities and tasks through people, systems and/or equipment that, once completed, will contribute to organizational goals.
How: We can review your current business processes to help identify opportunities for optimization, allowing you to be more effective and efficient.
Marketing strategy
What: Business marketing refers to actions taken to promote and attract an audience to the organization’s product or services through research, messaging and visual content.
How: Our services help promote your company and its products and/or services to your target audience(s), demonstrate product value, strengthen brand loyalty and increase sales.
- Strategy and planning
- Buyer persona development
- Analytics
Communication services
What: Communication is how people interact and exchange information with others through a variety of channels.
How: Our communication services help deliver your message and execute your marketing strategy.
- Media relations and press placement
- Material development: press kits, bylines, newsletters, news releases and key messages
- Thought leadership
- Public affairs
- Events: grand openings, groundbreaking and press conferences
- Media training and interview prep
- Stakeholder engagement programs
- Crisis communications
Content creation
What: Content marketing is a strategy focused on attracting, engaging and retaining a defined audience through designing and sharing creative, beneficial, relevant and consistent information.
How: We create content for your business to help share your messages through visual communication, supporting your marketing strategy and communication plan.
- Social media content
- Social media management
- Presentations
- Infographics
- Videos
- Case studies
Project management
What: Project management is the process of leading work and leveraging resources (teams, knowledge, skills, tools and techniques) to achieve specified goals within a given timeframe.
How: We can be a partner to help successfully manage your business projects.
HubSpot implementation
What: The HubSpot platform is a full suite of software built to power your business and its growth, while focusing on an inbound methodology that supports business marketing, sales, services and operations all in one place.
How: Implementing the HubSpot software to integrate and support your contact management, marketing processes and sales efforts, all in one place.
HubSpot training
What: The HubSpot platform is a full suite of software built to power your business and its growth, while focusing on an inbound methodology that supports business marketing, sales, services and operations all in one place.
How: Whether you’re new to HubSpot or a current user looking to maximize the tools for your business we can help.
Integrated software for your everyday business needs to make work easier.
Contact Management, Marketing and Sales with HubSpot
Implementing the HubSpot software to integrate and support your contact management, marketing processes and sales efforts, all in one place.
Onboarding includes: HubSpot software set up and training, operations audit, process integration consulting.
Onboarding is customized based on the HubSpot software selected by the client for CRM, marketing and sales. Pricing does not include the HubSpot software subscription price. See the HubSpot pricing page for subscription details.
Already using HubSpot? Contact us to discuss a customized option based on your needs.
Are you a nonprofit?
If so, qualified nonprofits save 40% on the HubSpot platform to easily help your organization scale marketing, improve SEO, simplify reporting and engage core audiences-all in one place.
Frequently asked questions
Do nonprofits get a discount on services?
Yes! Keene Lane Co offers discounted rates to nonprofits for our services that include: HubSpot implementation, process alignment, software integration and support; allowing nonprofits to work more effectively and efficiently while doing more good. Click here to learn more!
How can I learn more about your services?
Click here to schedule a free consultation.
What is HubSpot?
The HubSpot platform is a full suite of software built to power your business and it's growth, while focusing on an inbound methodology that supports business marketing, sales, services and operations all in one place. Click here to learn more.