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Women's Giving Alliance Case Study

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 How Women’s Giving Alliance Built a More
Consistent, Collaborative Canva System
to Support Communications and
Community Impact

Client: Women’s Giving Alliance (WGA)
Industry: Nonprofit / Philanthropy / Collective Giving 
Services: Canva Implementation, Canva Templates, Communications Support, Marketing Operations, Event Collateral, Social Media, Newsletter Support, Workflow Development
Challenge: Inconsistent communication workflows, decentralized content creation, and the need for more streamlined collaboration across volunteers, events, and marketing channels. 

Overview

Women’s Giving Alliance, an initiative of The Community Foundation for Northeast Florida, is a member-led organization dedicated to improving the lives of women and girls in Northeast Florida and inspiring women to be strategic philanthropists. WGA’s mission is two-fold: to improve the lives of women and girls in Northeast Florida through collective giving, and to inspire women to be strategic philanthropists. 

As a volunteer-driven organization with a strong mission, active membership, annual events, newsletters, social media, website content, print materials, and community-facing communications, WGA needed more than one-off marketing support. They needed consistent, organized, and repeatable communication systems that could support their members, volunteers, and leadership team.

Keene Lane Co. partnered with WGA over a multi-year engagement to support communications strategy, content creation, Canva implementation, brand consistency, event materials, and workflow development. The work evolved from communications coordination into a broader Canva-based marketing operations system that helped WGA create more consistent content across platforms while making collaboration easier for the volunteer teams involved.

The Challenge

WGA had a wide range of communication needs across multiple audiences, including members, prospective members, nonprofit partners, volunteers, the news media, and the broader Northeast Florida community. The original communications liaison role called for someone who could manage content across multiple channels, coordinate information from volunteer committees, develop a master content calendar, and “knit together disparate information into cohesive themes” across communication vehicles. 

The organization needed support with:

  • Creating consistent visual communications across social media, newsletters, events, website content, and print materials

  • Coordinating content from volunteers, committees, leadership, and external partners

  • Building repeatable processes where communication workflows were not yet clearly defined
  • Organizing files, assets, templates, and photos for easier collaboration
  • Supporting two major annual events with presentations, programs, scripts, graphics, videos, and day-of event materials
  • Ensuring WGA’s communications reflected the professionalism and heart of its mission
  • Translating WGA’s day-to-day work into effective storytelling

The challenge was not simply creating more content. It was creating a more organized, aligned, and sustainable communications system for a passionate, volunteer-led organization.

The KLC Solution

 Keene Lane Co. supported WGA through a hybrid approach that combined Canva implementation, content creation, communications strategy, workflow development, and event support.

1. Canva Implementation & Brand System Setup

KLC implemented and organized WGA’s Canva account to make content creation more consistent and easier to manage. This included setting up the brand kit, organizing templates, creating reusable assets, and aligning Canva with WGA’s communication workflows.

KLC also integrated Canva organization with WGA’s Dropbox system, making it easier for volunteers and team members to access, organize, and collaborate on visual assets, photos, and marketing materials.

This created a stronger foundation for ongoing content development, allowing WGA to maintain more consistent branding across digital, print, event, and member-facing materials.

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2.  Canva Templates and Content Creation

KLC created a wide range of Canva-based marketing and communications materials for WGA, including:

  • Social media graphics
  • Flyers
  • Print materials
  • Business cards
  • Magazine content
  • Ads
  • Email newsletter graphics and visual assets
  • Website graphics
  • Event presentations
  • Event programs
  • Donation cards
  • Videos
  • Slideshows
  • Annual event collateral
  • Branded templates for ongoing use

These assets were not created as one-off designs. They were built to support repeatable use, helping WGA maintain visual consistency and continue leveraging templates even after the engagement.

3. Communications & Content Workflow

KLC helped support WGA’s broader communications rhythm by coordinating content across channels and creating structure around how information moved from idea to finished communication.

This included organizing monthly newsletter content, supporting social media content planning and scheduling, creating graphics and visual assets, and helping ensure messaging stayed consistent from website content to newsletters, social posts, and event materials.

The original role emphasized relationship-building, contributor coordination, storytelling, writing and editing, and process creation — including the ability to map information flows and create replicable processes where none existed. KLC’s support helped bring that structure to life through practical tools, templates, and workflows.

Workflow
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4. Event Communications & Collateral

WGA’s two major annual events required a high level of coordination, preparation, and visual consistency. KLC supported these events by creating the event presentations, programs, flyers, donation cards, videos, slideshows, and other creative materials tied to each event’s theme and activities.

KLC also supported event planning and execution through strategy calls, collateral development, script and presentation coordination, onsite rehearsal support, day-of presentation management, photography, video capture, and post-event content creation.

This helped create repeatable event collateral workflows so WGA could approach major events with more structure, consistency, and confidence.

5. Website & Digital Communications

As WGA updated its website, KLC acted as a communications partner throughout the process. This included coordinating with the website team and vendor, gathering volunteer input, reviewing website pages, providing copy and image support, assisting with sitemap input, reviewing user experience, and making recommendations connected to content organization and internal workflows.

KLC also created visual assets for the website, helping ensure the refreshed digital presence aligned with WGA’s broader communications and brand direction.

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Results & Impact

Through the partnership, WGA gained a more consistent and collaborative communications foundation supported by Canva, templates, organized assets, and repeatable workflows. 

More Consistent Visual Communications

WGA’s communications became more visually aligned across social media, newsletters, email content, website graphics, print materials, event collateral, and presentations. Canva templates helped create a more cohesive look and feel across channels.

Stronger Messaging Across Platforms

With support across newsletters, social media, website content, event materials, and print collateral, WGA was able to present more consistent messaging across multiple touchpoints.

"I highly recommend Keene Lane Co., led by Katy Keene, for all your marketing and communications needs. As the Founder of a nonprofit, I've had the privilege of collaborating with Katy and her skilled team for several years. Katy is not only efficient, organized, and process-driven but also incredibly pleasant to work with. Working alongside Katy Keene and her team has been a pleasure."

Jan Healy Headshot square
Jan Healy,
WGA, Past President
Founder, Renewing Dignity
Streamlined Content Development

Canva templates, organized folders, repeatable workflows, and structured content planning made it easier to create and repurpose communications across channels.

Long-Term Template Value

Because KLC created templates and organized assets inside Canva, WGA had materials they could continue using for future communications and marketing needs.

Improved Volunteer Collaboration

WGA’s volunteer-led structure required clear coordination and easy-to-use systems. KLC helped create tools, templates, and processes that supported collaboration among volunteers, leadership, and team members.

Centralized Canva and Dropbox Organization

By organizing Canva and aligning it with Dropbox workflows, WGA had a clearer system for managing assets, photos, templates, and marketing materials.

Repeatable Event Workflows

For WGA’s annual events, KLC created a repeatable structure for presentations, programs, visual assets, social content, videos, and event-day support. This helped make major events more organized and visually consistent year over year.

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Gratitude and Collaboration

A meaningful part of this work was the collaboration with WGA’s dedicated volunteers and members. The women involved in the organization brought passion, leadership, and a deep commitment to advancing WGA’s mission. Their openness to support, process improvements, and new tools helped make the communications work stronger and more sustainable.

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Conclusion

By partnering with Keene Lane Co., Women’s Giving Alliance strengthened its communications infrastructure through Canva implementation, organized templates, consistent visual assets, event collateral workflows, and improved collaboration systems.

The result was a more aligned and sustainable approach to nonprofit communications — one that supported WGA’s members, volunteers, events, and broader mission to improve the lives of women and girls in Northeast Florida.

Is your organization ready for transformation? Book an interest call today!

  

 

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